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File No. FFU(FS-I)/IGF-IHF/Pub./2015

 INIDIA TRADE PROMOTION ORGANISATION

Dated: 1st April, 2015

Subject: Revised Consolidated Bid for (A) Publicity & Allied services, (B) Promotion and PR activities for 36th India Garment Fair 2015 and 26th India Home Furnishing Fair 2015, Osaka, Japan, July 22-24, 2015

 

INTRODUCTION

 

India Trade Promotion Organization (ITPO) is the nodal agency of the Government of India (GOI) for promoting trade.  To meet its objectives, ITPO organizes trade fairs, exhibitions and conventions in India and abroad including specialized trade fairs, India shows, buyer seller meets, market surveys, etc.

                                                                                                                                                                              

ITPO will organize 36th India Garment Fair (IGF) and 26th India Home Furnishing Fair (IHF) as twin events at Mydome Osaka, (Japan) from July 22-24, 2015.

 

ITPO is inviting bids from the interested companies/organisations for undertaking (i) Publicity & Allied Services and (ii) Promotion & PR activities for the above twin shows.

 

1.         OBJECTIVES

 

1.1  The objective of this exercise/publicity tender/bid is to create more awareness amongst the buyers of apparels, garments and home furnishings etc. spread all over Japan with a view to evince their interest so that they visit the fair to source their requirements.  Accordingly, one of the parameters on which performance will be evaluated is the total number of buyers registered.  ITPO needs minimum number of 3500 buyers to visit this event.

 

1.2  The other objective is to get buyers from all regions of Japan and not only from Osaka/Nagoya regions. 

 

1.3  Getting adequate media coverage at all stages of the event, i.e. pre, during and post.  Besides getting coverage in the daily newspapers, specialized magazines and other print media, ITPO also desires adequate exposure in the electronic media and online social media.

 

1.4  Meeting the requirement of adequate manpower for various functions/tasks.

 

1.5 To have a complete bilingual data base of the i) buyers contacted/telemarketed, ii) actual buyers visited/registered, iii) press and media contacted/invited, iv) details of press and media, who actually visited the various press conferences, and v) The complete list with the name of publication, date of publication, page of publication, e-mail address of publication in which the twin events are advertised/covered.  Further, it is important that the said bilingual data base, which will be provided in hard and soft copies, shall not be used by the agency for any reasons whatsoever.  The said data base as produced shall be the property of ITPO.

 

1.6 To have completely bilingual directory/directories of the two events.

 

1.7 To have a completely bilingual website of the twin events with hyperlinks to other relevant websites including ITPO-New Delhi, Embassy of India, Tokyo and Consulate General of India, Osaka.

 

1.8 To increase the number of supporting organizations and enhance the scope of support.

 

2.   SCOPE OF WORK   .....

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