Welcome to
INDIA TRADE PROMOTION ORGANISATION
GSTIN : 07AAATI2955C1ZX , PAN No : AAATI2955C
INIDIA TRADE PROMOTION ORGANISATION
Dated: 16th January, 2015
Subject: Consolidated Bid for (A) Publicity
& Allied services, (B) Promotion and PR activities for 36th India
Garment Fair 2015 and 26th India Home Furnishing Fair 2015, Osaka,
Japan, July 22-24, 2015
INTRODUCTION
India Trade Promotion Organization (ITPO) is the nodal agency of the Government
of India (GOI) for promoting trade. To
meet its objectives, ITPO organizes trade fairs, exhibitions and conventions in
India and abroad including specialized trade fairs, India shows, buyer seller
meets, market surveys, etc.
ITPO will organize 36th India Garment Fair (IGF) and 26th
India Home Furnishing Fair (IHF) as twin events at Mydome Osaka, (Japan) from July
22-24, 2015.
ITPO is inviting bids from the interested companies/organisations for undertaking
(i) Publicity & Allied Services and (ii) Promotion & PR activities for
the above twin shows.
1.
OBJECTIVES
1.1 The
objective of this exercise/publicity tender/bid is to create more awareness
amongst the buyers of apparels, garments and home furnishings etc. spread all
over Japan with a view to evince their interest so that they visit the fair to
source their requirements. Accordingly,
one of the parameters on which performance will be evaluated is the total
number of buyers registered. ITPO needs
minimum number of 3500 buyers to visit this event.
1.2 The other objective
is to get buyers from all regions of Japan and not only from Osaka/Nagoya
regions.
1.3 Getting
adequate media coverage at all stages of the event, i.e. pre, during and
post. Besides getting coverage in the
daily newspapers, specialized magazines and other print media, ITPO also desires
adequate exposure in the electronic media and online social media.
1.4 Meeting the
requirement of adequate manpower for various functions/tasks.
1.5 To have a complete bilingual data
base of the i) buyers contacted/telemarketed, ii) actual buyers
visited/registered, iii) press and media contacted/invited, iv) details of press
and media, who actually visited the various press conferences, and v) The
complete list with the name of publication, date of publication, page of
publication, e-mail address of publication in which the twin events are
advertised/covered. Further, it is
important that the said bilingual data base, which will be provided in hard and
soft copies, shall not be used by the agency for any reasons whatsoever. The said data base as produced shall be the
property of ITPO.
1.6 To have completely bilingual
directory/directories of the two events.
1.7 To have a completely bilingual
website of the twin events with hyperlinks to other relevant websites including
ITPO-New Delhi, Embassy of India, Tokyo and Consulate General of India, Osaka.
1.8 To increase the number of
supporting organizations and enhance the scope of support.
Click here to view complete tender